RT Journal Article SR Electronic T1 How tobacco protects you against the flu JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP 215 OP 216 DO 10.1136/tc.2007.024521 VO 17 IS 3 A1 N K Schneider A1 P M Ling YR 2008 UL http://tobaccocontrol.bmj.com/content/17/3/215.abstract AB Under the heading “How tobacco protects you against the flu”, the German chemical industry portrays a tobacco grower in an idyllic tobacco plantation. Despite the recent ban of transnational tobacco advertising within the European Union, using tobacco to promote another industry and potential societal health benefits might indirectly promote the social acceptability of tobacco to social leaders. The tobacco control community should thus monitor the use of other industries as a new method to circumvent the tobacco advertising ban and to support the social acceptability of tobacco by associating it with potential health benefits.