TY - JOUR T1 - India: blood money JF - Tobacco Control JO - Tob Control SP - 350 LP - 351 VL - 15 IS - 5 AU - David Simpson Y1 - 2006/10/01 UR - http://tobaccocontrol.bmj.com/content/15/5/350.2.abstract N2 - The story so far: Godfrey Phillips, Indian subsidiary of Philip Morris and makers of Red & White, one of the country’s most popular cigarette brands, enjoyed many years of outrageous association with other people’s brave deeds and bucketfuls of publicity for the awards it gave them—in the very useful company of many state premiers and cabinet ministers. Memorably, a top company official asserted that the Red & White Bravery Awards “…have nothing to do with our products” (Tobacco Control 2003;12:120). One highly publicity-productive and photogenic awardee was film star Preity Zinta. Her award recognised her … ER -