TY - JOUR T1 - New Zealand: Pacific islanders’ smoking targeted JF - Tobacco Control JO - Tob Control SP - 148 LP - 149 VL - 15 IS - 3 AU - P St John AU - L Tasi-Mulitalo Y1 - 2006/06/01 UR - http://tobaccocontrol.bmj.com/content/15/3/148.abstract N2 - Minority groups frequently miss out on targeted television cessation campaigns because of the high costs of television advertising. In New Zealand, some 32% of Pacific peoples living in the country are smokers, but this group makes up a comparatively low 3% of total calls to the national Quitline. Research showed that the lack of Pacific faces on television … ER -