RT Journal Article
SR Electronic
T1 More than meets the eye: on the importance of retail cigarette merchandising
JF Tobacco Control
JO Tob Control
FD BMJ Publishing Group Ltd
SP 270
OP 274
DO 10.1136/tc.2006.018978
VO 16
IS 4
A1 Pollay, Richard W
YR 2007
UL http://tobaccocontrol.bmj.com/content/16/4/270.abstract
AB Point-of-sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise “intrusive visibility” better through creative design, command attention and convey brand imagery. The result of this is the promotional “positioning” of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or “category growth”.