RT Journal Article
SR Electronic
T1 How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking
JF Tobacco Control
JO Tob Control
FD BMJ Publishing Group Ltd
SP 377
OP 383
DO 10.1136/tc.2004.010785
VO 14
IS 6
A1 J C Hersey
A1 J Niederdeppe
A1 S W Ng
A1 P Mowery
A1 M Farrelly
A1 P Messeri
YR 2005
UL http://tobaccocontrol.bmj.com/content/14/6/377.abstract
AB Objective: This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth® campaign. Methods: Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12–17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth® campaign. Results: Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices. Conclusion: Results highlight the value of continued state counter-industry campaigns.