TY - JOUR T1 - Electronic cigarettes: a new ‘tobacco’ industry? JF - Tobacco Control JO - Tob Control SP - 81 LP - 81 DO - 10.1136/tc.2010.038562 VL - 20 IS - 1 AU - Jonathan K Noel AU - Vaughan W Rees AU - Gregory N Connolly Y1 - 2011/01/01 UR - http://tobaccocontrol.bmj.com/content/20/1/81.abstract N2 - Electronic cigarettes (e-cigarettes) have gained considerable attention since their introduction into European and American markets in 2006 and 2007, respectively. Research to date has focused on acute exposure,1 2 nicotine delivery1–3 and consumer response,4 yet little information has so far been available on this new and rapidly developing industry. Knowledge of e-cigarette sales and marketing strategies is needed to fully inform responses from the tobacco control community, including consideration of product regulation.5In the USA, e-cigarette promotion has coalesced around three organisations. The Electronic Cigarette Association ‘was founded to institute and promote industry-wide standards and a code of conduct, work to maintain sound professional and practices, educate the public and policy-makers on the … ER -