PT  - JOURNAL ARTICLE
AU  - J Hoek
AU  - H Gifford
AU  - G Pirikahu
AU  - G Thomson
AU  - R Edwards
TI  - How do tobacco retail displays affect cessation attempts? Findings from a qualitative study
AID  - 10.1136/tc.2009.031203
DP  - 2010 Aug 01
TA  - Tobacco Control
PG  - 334--337
VI  - 19
IP  - 4
4099  - http://tobaccocontrol.bmj.com/content/19/4/334.short
4100  - http://tobaccocontrol.bmj.com/content/19/4/334.full
SO  - Tob Control2010 Aug 01; 19
AB  - Background Tobacco retail displays promote smoking experimentation among youth; however, little is known about their effect on smokers making a quit attempt. Calls to ban tobacco retail displays would be strengthened if this measure would deter initiation and support cessation.Methods Semistructured in-depth interviews were conducted with 20 individuals, from two New Zealand provincial cities, who had attempted to quit smoking in the last 6 months.Results Tobacco products had high visibility, and elicited emotional and physical reactions that created on-going temptation, complicated cessation attempts and stimulated impulse purchases. Participants strongly supported banning tobacco retail displays primarily because they thought this would reduce youth initiation, promote greater consistency with smoke-free promotions and assist those attempting to quit.Conclusions The effects of tobacco retail displays on smokers making a cessation attempt are explored. The findings are consistent with experimental and survey research, and expand a growing evidence base that supports government-mandated bans on tobacco retail displays.