RT Journal Article
SR Electronic
T1 How do tobacco retail displays affect cessation attempts? Findings from a qualitative study
JF Tobacco Control
JO Tob Control
FD BMJ Publishing Group Ltd
SP 334
OP 337
DO 10.1136/tc.2009.031203
VO 19
IS 4
A1 J Hoek
A1 H Gifford
A1 G Pirikahu
A1 G Thomson
A1 R Edwards
YR 2010
UL http://tobaccocontrol.bmj.com/content/19/4/334.abstract
AB Background Tobacco retail displays promote smoking experimentation among youth; however, little is known about their effect on smokers making a quit attempt. Calls to ban tobacco retail displays would be strengthened if this measure would deter initiation and support cessation.Methods Semistructured in-depth interviews were conducted with 20 individuals, from two New Zealand provincial cities, who had attempted to quit smoking in the last 6 months.Results Tobacco products had high visibility, and elicited emotional and physical reactions that created on-going temptation, complicated cessation attempts and stimulated impulse purchases. Participants strongly supported banning tobacco retail displays primarily because they thought this would reduce youth initiation, promote greater consistency with smoke-free promotions and assist those attempting to quit.Conclusions The effects of tobacco retail displays on smokers making a cessation attempt are explored. The findings are consistent with experimental and survey research, and expand a growing evidence base that supports government-mandated bans on tobacco retail displays.