TY - JOUR T1 - France: packaging is kids stuff JF - Tobacco Control JO - Tob Control SP - 362 LP - 362 DO - 10.1136/tc.8.4.362c VL - 8 IS - 4 A2 - , Y1 - 1999/12/01 UR - http://tobaccocontrol.bmj.com/content/8/4/362.4.abstract N2 - Tobacco control advocates awaiting implementation of the EU tobacco control directive are wondering which ways the tobacco industry will most frequently try to cheat on the advertising ban. One method may be to use the cigarette pack more creatively. Advertisers have said that the pack can be a highly potent advertisement, so it would hardly be surprising … ER -