TY - JOUR T1 - China: rave paves way to grave JF - Tobacco Control JO - Tob Control SP - 9 LP - 9 DO - 10.1136/tc.7.1.9d VL - 7 IS - 1 A2 - , Y1 - 1998/03/01 UR - http://tobaccocontrol.bmj.com/content/7/1/9.5.abstract N2 - A sinister new development in tobacco promotion is the “rave”, or large-scale, disco-style dance, complete with massive sound amplification, video screens, professional dancing on stage, and any number of other stimuli. Raves are not for the old, which in this case rules out anyone much over their mid-twenties; but conversely, it means that a sizeable proportion of rave-goers are unlikely to be out of their teens. A better vehicle for reaching potential smokers is hard to imagine, especially as the rave scene can associate cigarette brands with glamour, excitement, alcohol, pursuit of the opposite sex, and the latest in music and … ER -