TY - JOUR T1 - EU/UK: ad ban busting plan JF - Tobacco Control JO - Tob Control SP - 340 LP - 340 DO - 10.1136/tc.7.4.340b VL - 7 IS - 4 A2 - , Y1 - 1998/12/01 UR - http://tobaccocontrol.bmj.com/content/7/4/340.3.abstract N2 - Tobacco control advocates in the United Kingdom and other western European countries which have not yet banned tobacco promotion are busy trying to ensure the effectiveness of legislation being drafted under the European Union’s ad ban directive. Of greatest concern is some governments’ apparent weakness of resolve. The cause of this is unclear, but may be presumed to be exacerbated by budgetary restrictions and the near certainty of the industry’s now routine twin procedures of (a) legal challenges and (b) deliberate “breach-and-see” tactics to test out the government’s commitment to its new law.The big loophole in the EU ad ban is on branding of non-tobacco products. However, the wording does not give an unqualified exemption as a right. The relevant article in the directive (98/43/EC, 3, para 2) … ER -