TY - JOUR T1 - South Asia: foul play from B&H JF - Tobacco Control JO - Tob Control SP - 116 LP - 116 DO - 10.1136/tc.7.2.116b VL - 7 IS - 2 A2 - , Y1 - 1998/06/01 UR - http://tobaccocontrol.bmj.com/content/7/2/116.3.abstract N2 - Earlier this year, a massive advertising campaign was launched for Benson & Hedges, made for the local market by the Indian Tobacco Company (ITC), a subsidiary of BAT. Special functions sponsored by B&H were advertised, including many in bars popular with fashionable young people in the city of Mumbai (Bombay), and large B&H billboard advertisements appeared all over the city. This newspaper ad was part of the Benson & Hedges promotion in India. It describes “Mumbai’s most sought after extravaganza”, promising “Mindblowing fireworks and laser shows . . . BMX stunts, bungee jumping and rappeling [sic] (abseiling).” Entry was “by invitation only”, and entry cards were available from clubs where B&H promotional nights were held: their logos, with relevant dates, are set out across the foot of the ad. The small, faint image just above, … ER -