PT  - JOURNAL ARTICLE
AU  - Glantz, Stanton A
AU  - Polansky, Jonathan R
TI  - Movies with smoking make less money
AID  - 10.1136/tobaccocontrol-2011-050023
DP  - 2012 Nov 01
TA  - Tobacco Control
PG  - 569--571
VI  - 21
IP  - 6
4099  - http://tobaccocontrol.bmj.com/content/21/6/569.short
4100  - http://tobaccocontrol.bmj.com/content/21/6/569.full
SO  - Tob Control2012 Nov 01; 21
AB  - Objective To determine the relationship between presence of smoking in films and total box office receipts. Methods Regression analysis of box office receipts as a function of film rating, production budget, year of release and presence of smoking for 1232 films released in the USA between 2002 and 2010. Results R-rated films made, on average, 87% (95% CI 83% to 90%) of what PG-13 films of similar smoking status made and smoking films made 87% (95% CI 79% to 96%) of what comparably rated smoke-free films made. Larger budget films made more money. There was no significant effect of release year or G/PG rating compared with PG-13-rated movies. Conclusions Because PG-13 films without smoking (median $48.6 million) already make 41% more money at the box office than R-rated movies with smoking (median $34.4 million), implementing an R rating for smoking to remove it from youth-rated films will not conflict with the economic self-interest of producer-distributors.