TY - JOUR T1 - Denmark: “light” cigarette ad leads to coffin JF - Tobacco Control JO - Tob Control SP - 242 LP - 242 DO - 10.1136/tc.8.3.242c VL - 8 IS - 3 A2 - , Y1 - 1999/09/01 UR - http://tobaccocontrol.bmj.com/content/8/3/242.4.abstract N2 - The curse of the “light” cigarette myth has been particularly persistent in Denmark, where its pernicious mix of associations with light body weight and perceived low toxin emission levels has been cunningly targeted to women. In one recent … ER -