TY - JOUR T1 - Advertising as information JF - Tobacco Control JO - Tob Control SP - 348 LP - 348 DO - 10.1136/tc.8.3.348 VL - 8 IS - 3 AU - SIMON CHAPMAN Y1 - 1999/09/01 UR - http://tobaccocontrol.bmj.com/content/8/3/348.abstract N2 - Next time you hear a tobacco industry representative extolling the neo-classical economists' defense of tobacco advertising as “information”, here's a good example to put the claim to the test. The ad for Imperial Tobacco's Embassy was published in the scatological British comic Viz, immensely popular particularly among 14-year-old schoolboys who like reading about … ER -