TY - JOUR T1 - Video games and the next tobacco frontier: smoking in the Starcraft universe JF - Tobacco Control JO - Tob Control SP - 443 LP - 444 DO - 10.1136/tobaccocontrol-2011-050314 VL - 21 IS - 4 AU - Tonatiuh Barrientos-Gutierrez AU - Inti Barrientos-Gutierrez AU - James Thrasher Y1 - 2012/07/01 UR - http://tobaccocontrol.bmj.com/content/21/4/443.abstract N2 - Video games provide rich, interactive environments suitable for tobacco promotion.1 ,2 The WHO-Framework Convention for Tobacco Control (WHO-FCTC) recommends comprehensive bans on ‘…all forms of commercial communication…with the aim, effect or likely effect of promoting a tobacco product or tobacco use.’ WHO-FCTC implementation guidelines cover entertainment media,3 ,4 yet surprisingly little is known about the importance of video games for promoting tobacco use.Starcraft II: Wings of Liberty, produced by Activision Blizzard, Inc., Santa Monica, California, USA, was the most popular PC military game of 2010, selling 3 million copies worldwide in the first month.5 The game presents 29 battles between humans and aliens, separated by brief scenes or cinematic ‘shorts’, which build a cohesive story, give gamers a pause and represent a reward for … ER -