@article {Thomasi55, author = {Bryan P Thomas and Lawrence O Gostin}, title = {Tobacco endgame strategies: challenges in ethics and law}, volume = {22}, number = {suppl 1}, pages = {i55--i57}, year = {2013}, doi = {10.1136/tobaccocontrol-2012-050839}, publisher = {BMJ Publishing Group Ltd}, abstract = {There are complex legal and ethical tradeoffs involved in using intensified regulation to bring smoking prevalence to near-zero levels. The authors explore these tradeoffs through a lens of health justice, paying particular attention to the potential impact on vulnerable populations. The ethical tradeoffs explored include the charge that heavy regulation is paternalistic; the potentially regressive impact of heavily taxing a product consumed disproportionately by the poor; the simple loss of enjoyment to heavily addicted smokers; the health risks posed by, for example, regulating nicotine content in cigarettes{\textemdash}where doing so leads to increased consumption. Turning to legalistic concerns, the authors explore whether endgame strategies constitute a form of {\textquoteleft}regulatory taking{\textquoteright}; whether endgame strategies can be squared with global trade/investment laws; whether free speech rights are infringed by aggressive restrictions on the advertisement and marketing of cigarettes.}, issn = {0964-4563}, URL = {https://tobaccocontrol.bmj.com/content/22/suppl_1/i55}, eprint = {https://tobaccocontrol.bmj.com/content/22/suppl_1/i55.full.pdf}, journal = {Tobacco Control} }