TY - JOUR T1 - South Korea: ‘KT&G Sangsang Univ.’ employs education for marketing JF - Tobacco Control JO - Tob Control SP - 445 LP - 446 DO - 10.1136/tobaccocontrol-2011-050353 VL - 21 IS - 4 AU - Sungkyu Lee AU - Stanton A Glantz Y1 - 2012/07/01 UR - http://tobaccocontrol.bmj.com/content/21/4/445.abstract N2 - Ever since Korea opened its market to the transnational tobacco companies in 1988, KT&G (Korea Tomorrow & Global), the now-privatised state tobacco monopoly, has steadily lost market share. Using aggressive and creative marketing tactics, the transnational tobacco companies have increased their market share in Korea from 2.9% in 1988 to 41.7% in 2009.1 Korea restricts cigarette advertising and marketing, prohibiting outdoor signage, free sampling outdoors, and advertisements on TV and radio and in newspapers, while allowing cigarette promotions in cigarette retail shops and magazines (except magazines directed at women or youth) and sponsorship of social, cultural, musical, athletic and other specific events (except events directed at women or youth).2In 2003, KT&G created ‘KT&G Sangsang Univ.’ (KT&G 상상 Univ.). The word ‘Sangsang’ (상상) means ‘imagination’. Although it is called a ‘Univ.’, KT&G Sangsang Univ. is not a university; it appears to be a part of KT&G. There is no official information available from KT&G and KT&G Sangsang Univ. about the formal business relationship between the two bodies. We telephoned KT&G Sangsang Univ. to … ER -