TY - JOUR T1 - Electronic cigarette advertising at the point-of-sale: a gap in tobacco control research JF - Tobacco Control JO - Tob Control SP - e110 LP - e112 DO - 10.1136/tobaccocontrol-2013-051337 VL - 24 IS - e1 AU - Ollie Ganz AU - Jennifer Cantrell AU - Joyce Moon-Howard AU - Angela Aidala AU - Thomas R Kirchner AU - Donna Vallone Y1 - 2015/03/01 UR - http://tobaccocontrol.bmj.com/content/24/e1/e110.abstract N2 - Use of electronic cigarettes (e-cigarettes) has increased significantly in the past 2 years1 ,2 and sales are estimated to reach $10 billion by 2017.3 All of the major tobacco companies have recently introduced their own e-cigarette and e-cigar brands into the tobacco marketplace or have plans to do so in the near future.4–9 News reports suggest that tobacco and e-cigarette companies have begun to significantly expand e-cigarette product distribution in retail channels in the past year.10 ,11 Many e-cigarette manufacturers, such as V2 Cigs, are expanding their products into the global market, selling them in Europe, India, Africa and the Middle East.12 While tobacco control stakeholders are learning more about how e-cigarettes are used and promoted, there is very little published research to date on the advertising and promotion of e-cigarettes in the retail environment.13 A pilot study was conducted from February to July 2013 to examine tobacco point-of-sale advertising and promotion … ER -