TY - JOUR T1 - Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change JF - Tobacco Control JO - Tob Control SP - 210 LP - 214 DO - 10.1136/tobaccocontrol-2012-050721 VL - 22 IS - 3 AU - Marita Hefler AU - Becky Freeman AU - Simon Chapman Y1 - 2013/05/01 UR - http://tobaccocontrol.bmj.com/content/22/3/210.abstract N2 - The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns. ER -