@article {Venn33, author = {Andrea Venn and Anne Dickinson and Rachael Murray and Laura Jones and Jinshuo Li and Steve Parrott and Ann McNeill}, title = {Effectiveness of a mobile, drop-in stop smoking service in reaching and supporting disadvantaged UK smokers to quit}, volume = {25}, number = {1}, pages = {33--38}, year = {2016}, doi = {10.1136/tobaccocontrol-2014-051760}, publisher = {BMJ Publishing Group Ltd}, abstract = {Background In countries where there are large disparities in smoking with persistent high rates among disadvantaged groups, there is a need to ensure that stop smoking services (SSS) reach such smokers. The primary aim of this study was to evaluate the effectiveness of a mobile, drop-in, community-based SSS in reaching more disadvantaged smokers, particularly those from routine and manual (RM) occupation groups, than standard services; secondary aims were to evaluate effectiveness in reaching those who had not previously accessed SSS, triggering unplanned quit behaviour, helping people quit and cost-effectiveness.Methods Following a 4-week pilot period, a mobile drop-in SSS was delivered across various public locations in Nottingham City, UK for 6 months, offering behavioural and pharmacological support via one-to-one consultations with trained cessation advisors. Detailed demographic and smoking behaviour data were collected from all clients accessing the mobile SSS, and Nottingham{\textquoteright}s standard SSS for comparison.Results Compared with smokers accessing the standard SSS (n=1856), mobile SSS smokers (n=811) were significantly more likely to be from the RM group (33.3\% vs 27.2\%, p=0.002), and to be first-time SSS users (67.8\% vs 59.3\%, p\<0.001). Nearly 1 in 10 smokers setting a quit date through the mobile SSS had no prior quit intentions. The cost per smoker setting a quit date for the mobile SSS was only slightly higher than the standard SSS ({\textsterling}224 vs {\textsterling}202).Conclusions A mobile drop-in SSS is an effective way of reaching more disadvantaged smokers from RM occupations, as well as those who have not previously accessed standard SSS and those without prior quit intentions.}, issn = {0964-4563}, URL = {https://tobaccocontrol.bmj.com/content/25/1/33}, eprint = {https://tobaccocontrol.bmj.com/content/25/1/33.full.pdf}, journal = {Tobacco Control} }