@article {Unger334, author = {Jennifer B Unger and Dianne Barker and Lourdes Baezconde-Garbanati and Daniel W Soto and Steve Sussman}, title = {Support for electronic cigarette regulations among California voters}, volume = {26}, number = {3}, pages = {334--337}, year = {2017}, doi = {10.1136/tobaccocontrol-2016-052918}, publisher = {BMJ Publishing Group Ltd}, abstract = {Policies regulating the sale and use of electronic cigarettes (e-cigarettes) vary widely within the USA and worldwide. We assessed support for four proposed policies among a representative sample of California voters (N=1002) and identified latent classes of voters who were likely to support or oppose various policies. Findings showed support for prohibiting e-cigarette use where smoking is banned (70\%), taxing e-cigarettes (74\%), licensing e-cigarette retailers (74\%), and restricting flavourings (57\%). Correlates of policy support included smoking status, political orientation, age group and California region. The latent class analysis revealed three classes of voters: Policy Supporters (predominantly college-educated, higher-income, liberal non-smokers), Policy Opposers (predominantly low-educated, low-income, conservative smokers), and Swing Voters (intermediate levels of education, income, and smoking, conservative). Findings provide information to inform segmented state-based communication campaigns regarding regulation of e-cigarettes. If policymakers want to enact prohibitive state-level policies, Opposers and Swing Voters may be important constituents to target.}, issn = {0964-4563}, URL = {https://tobaccocontrol.bmj.com/content/26/3/334}, eprint = {https://tobaccocontrol.bmj.com/content/26/3/334.full.pdf}, journal = {Tobacco Control} }