TY - JOUR T1 - Change in public support for the introduction of plain packaging and new, enlarged graphic health warnings in the Australian state of Victoria, 2011–2013 JF - Tobacco Control JO - Tob Control SP - 627 LP - 628 DO - 10.1136/tobaccocontrol-2016-053238 VL - 26 IS - 6 AU - Linda Hayes AU - Melanie A Wakefield AU - Emily Bain Y1 - 2017/11/01 UR - http://tobaccocontrol.bmj.com/content/26/6/627.abstract N2 - Since December 2012, all Australian tobacco products have been supplied in packaging that is a standardised drab brown colour with uniform fonts. The implementation of plain packaging coincided with the introduction of refreshed graphic health warnings (GHWs) that increased in size from 30% to 75% of the pack face, with coverage of the pack rear maintained at 90%.1 A slight rise in opposition to plain packaging among Australian smokers was reported immediately prior to implementation, followed by a significant increase in support, from 28% preimplementation (late 2011 to early 2012) to 49% postimplementation (early 2013).2 No data on the views of former or never smokers have previously been published.We undertook cross-sectional telephone surveys in November and early December of 2011, 2012 and 2013 with representative samples of adults who reside within the Australian State of Victoria. The … ER -