TY - JOUR T1 - Evaluating receipt of and inability to discontinue tobacco industry direct mail JF - Tobacco Control JO - Tob Control SP - e65 LP - e65 DO - 10.1136/tobaccocontrol-2017-054182 VL - 27 IS - e1 AU - M Jane Lewis AU - Mia Hanos Zimmermann AU - Cristine D Delnevo AU - Michael B Steinberg Y1 - 2018/07/01 UR - http://tobaccocontrol.bmj.com/content/27/e1/e65.abstract N2 - Direct mail (DM) from the tobacco industry delivers branded advertisements, cost-saving coupons and even gifts to consumers who have opted-in to the brand’s system. In New Jersey, one in three adult smokers in 2001 received DM, with current smokers 4.5 times more likely than never/former smokers to receive DM.1 A more recent national survey found that 25% of smokers aged 18–34 years old received DM.2 Consumers can register for DM easily on a brand’s website, through toll-free phone or by attending a brand-sponsored event. Once registered, they receive targeted mailings designed to encourage product trial, increase consumption, build relationships with customers and reinforce brand image.3 Other studies have documented DM’s receipt by smokers and influence on smoking behaviours, including initiation … ER -