TY - JOUR T1 - Flavour capsule heat-sticks for heated tobacco products JF - Tobacco Control JO - Tob Control DO - 10.1136/tobaccocontrol-2018-054472 SP - tobaccocontrol-2018-054472 AU - Yoo Jin Cho AU - James F Thrasher Y1 - 2018/09/14 UR - http://tobaccocontrol.bmj.com/content/early/2018/09/14/tobaccocontrol-2018-054472.abstract N2 - Heated tobacco products (HTPs), or ‘heat-not-burn tobacco products’, are battery-powered devices that deliver nicotine to the user by heating a tobacco stick, instead of combusting tobacco like conventional cigarettes or heating liquids like electronic cigarettes.1 2 Philip Morris International (PMI) launched its HTP, I Quit Ordinary Smoking (IQOS), in Japan in November 2014. Since then, PMI has rapidly expanded the IQOS market. PMI’s CEO has publicly expressed a belief in HTPs’ commercial success in upcoming years.3 As of July 2018, IQOS is sold in 37 countries,4 with evidence of rapidly increasing sales.5–9 To help ensure that potentially reduced harm products like HTPs benefit public health, the tobacco control community must monitor industry behaviour around HTPs.In November 2017, KT&G, the largest Korean tobacco company, introduced the product innovation of tobacco sticks with flavour capsules for HTPs (hereafter capsule heat-sticks) into the Korean market. The filters for capsule heat-sticks include a small case that contains flavouring agents, and consumers are to crush the capsule at any time during a smoking session to … ER -