PT - JOURNAL ARTICLE AU - Laura J Rosen AU - Shira Kislev TI - IQOS campaign in Israel AID - 10.1136/tobaccocontrol-2018-054619 DP - 2018 Nov 01 TA - Tobacco Control PG - s78--s81 VI - 27 IP - Suppl 1 4099 - http://tobaccocontrol.bmj.com/content/27/Suppl_1/s78.short 4100 - http://tobaccocontrol.bmj.com/content/27/Suppl_1/s78.full SO - Tob Control2018 Nov 01; 27