RT Journal Article SR Electronic T1 IQOS campaign in Israel JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP s78 OP s81 DO 10.1136/tobaccocontrol-2018-054619 VO 27 IS Suppl 1 A1 Laura J Rosen A1 Shira Kislev YR 2018 UL http://tobaccocontrol.bmj.com/content/27/Suppl_1/s78.abstract AB