RT Journal Article SR Electronic T1 From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP e133 OP e140 DO 10.1136/tobaccocontrol-2018-054833 VO 28 IS e2 A1 Putu Ayu Swandewi Astuti A1 Ni Made Dian Kurniasari A1 Ketut Hari Mulyawan A1 Susy K Sebayang A1 Becky Freeman YR 2019 UL http://tobaccocontrol.bmj.com/content/28/e2/e133.abstract AB Objective To assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.Methods We completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels and other promotional cues to engage young people.Results Mini-markets have both the highest total number of promotions and the highest indoor promotion index with a mean score of 5.1 and 3.7, respectively. Kiosks have the highest outdoor promotion index with a mean score of 1.6. Most of the retailers (98.9%) displayed cigarettes, more than half of kiosk retailers (54.8%) and mini-market retailers (56.3%) admitted selling cigarettes to young people, and 74% of kiosk retailers sell single stick cigarettes. We found links to online marketing, including two hashtags and a company website. Promotional materials also included youth-focused content such as English taglines, new products and small packs.Conclusion Tobacco companies in Indonesia have strategically differentiated their advertisements based on retailer type and have bridged conventional retailer marketing to online channels. Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.