RT Journal Article SR Electronic T1 Analysis of submissions to the EU’s public consultation on tobacco traceability and security features JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP tobaccocontrol-2020-043875 DO 10.1136/tobaccocontrol-2020-043875 A1 Allen William Andrew Gallagher A1 Karen Evans-Reeves A1 Ayush Joshi A1 Jenny Hatchard A1 Anna B Gilmore YR 2020 UL http://tobaccocontrol.bmj.com/content/early/2020/09/29/tobaccocontrol-2020-043875.abstract AB Background The Protocol to Eliminate Illicit Trade in Tobacco Products requires all parties to establish a tobacco track and trace (T&T) system. In 2016, the European Commission held a public consultation on T&T implementation where parties were asked to respond online to 22 multiple-choice questions and were given additional opportunities to leave comments. In May 2019, the European Union’s (EU) T&T system became operational. This paper explores tobacco industry influence over and policy positions within the consultation process.Methods We identified consultation respondents and investigated any financial links with the tobacco industry and if these were transparent. Respondent’s answers to the consultation’s multiple-choice questions were collated to explore whether industry-linked respondents held the same policy positions as transnational tobacco companies (TTCs). Associations between policy positions and respondent’s financial link status were tested using χ2 and Cranmer’s V tests.Findings Of the 197 consultation respondents identified, 131 (66.4%) had financial links to the industry; 29 (22.1%) were not transparent about these links. A large number of trade associations responded (87), the majority of which (74/87) had financial links to the industry. There was a clear divide in the policy preferences of respondents with and without a financial link. Collectively, respondents with a financial link supported an industry-operated T&T solution.Conclusions There was an extensive lobbying effort by the tobacco industry over the EU’s T&T system, with TTCs’ interests being represented repeatedly through multiple trade associations. The transparency requirements regarding consultation respondents’ affiliations with relevant stakeholders (eg, tobacco manufacturers) should be improved for future consultations.