RT Journal Article SR Electronic T1 Identifying best practices in adoption, implementation and enforcement of flavoured tobacco product restrictions and bans: lessons from experts JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP tobaccocontrol-2020-055884 DO 10.1136/tobaccocontrol-2020-055884 A1 Katherine Peck A1 Rebekah Rodericks A1 Lola Irvin A1 Lila Johnson A1 Jill Tamashiro A1 Lance Ching A1 Tetine Sentell A1 Catherine Pirkle YR 2020 UL http://tobaccocontrol.bmj.com/content/early/2020/10/16/tobaccocontrol-2020-055884.abstract AB Objective To identify recommended components for adopting, implementing and enforcing bans or restrictions targeting flavoured tobacco products.Methods Between April and June 2019, semistructured interviews were conducted with 17 high-level experts across the USA and Canada with expertise in flavoured tobacco product policies. Participants included health department staff, researchers, legal professionals and local government officials. Interviews were recorded, transcribed and analysed for key themes.Results Major findings were organised into four categories: programme planning and legislative preparations; education and community outreach; implementation and enforcement; and policy impact. Critical pre-implementation elements included using comprehensive policy language, identifying enforcement agents, examining potential economic costs, deploying media campaigns and engaging community partners and retailers. Recommended implementation processes included a 6-month preparation timeline, focus on retailer education and clearly outlined enforcement procedures, particularly for concept flavours.Conclusions Flavoured tobacco policies have successfully limited sales, withstood legal challenges and become more comprehensive over time, providing useful lessons to inform ongoing and future legislative and programmatic efforts. Identifying and sharing best practices can improve passage, implementation, efficacy and evaluation of flavoured tobacco policies.