TY - JOUR T1 - JUUL targets military personnel and veterans JF - Tobacco Control JO - Tob Control SP - e163 LP - e164 DO - 10.1136/tobaccocontrol-2019-055377 VL - 29 IS - e1 AU - Margaret C Fahey AU - Rebecca A Krukowski AU - G Wayne Talcott AU - Melissa A Little Y1 - 2020/12/01 UR - http://tobaccocontrol.bmj.com/content/29/e1/e163.abstract N2 - With their recent marketing campaign1 (figure 1), JUUL joins a long tradition of tobacco companies targeting the US military and veteran population.1–6 JUUL advertises their electronic cigarettes (e-cigarettes) with testimonial endorsements from military veterans (figure 2),2 claims to support veteran service organisations (figure 3),1 as well as offers discounts (ie, a $1 starter pack) to military and veterans (figure 4).3 Perhaps most concerning, although e-cigarettes are not currently approved by the Food and Drug Administration as a cigarette cessation tool,7 JUUL claims their product, ‘offers servicemen and first responders the tools to succeed at switching’.1 Figure 1 JUUL markets to military families in recent advertising campagain. Website source: https://heroes.juul.com.Figure 2 JUUL promotes products with veteran testimonials. Website source: https://heroes.juul.com.Figure 3 JUUL claims to promote veteran service organizations in marketing campaign. Website source: https://heroes.juul.com.Figure 4 JUUL offers discounts to military personnel and veterans. Website source: https://shop.id.me/stores/2652-juul.These marketing tactics are not … ER -