TY - JOUR T1 - ‘Commit to quit’: a goal for all, not only individual tobacco users JF - Tobacco Control JO - Tob Control SP - 239 LP - 240 DO - 10.1136/tobaccocontrol-2021-056676 VL - 30 IS - 3 AU - Marita Hefler AU - Chris Bostic Y1 - 2021/05/01 UR - http://tobaccocontrol.bmj.com/content/30/3/239.abstract N2 - The World No Tobacco Day (WNTD) 2021 theme and year-long global campaign ‘Commit to Quit’1 provides a welcome focus on providing essential support to tobacco users to become tobacco free and begin the path to better health. It is particularly pertinent for smokers for whom the COVID-19 pandemic has been a motivator to quit, and to support those struggling with additional social and economic stressors imposed by the pandemic. The emphasis on providing social support through digital communities is timely while many people continue to cope with, and recover from, the trauma of enforced and prolonged social isolation. However, in promoting this vital component of tobacco control, the focus on individual behaviour change must not obscure the fact that governments in almost every country give the tobacco industry exceptional treatment, by allowing continued sale of their lethal products.As tobacco use is a health, social, economic and human rights issue, the benefits of successful cessation accrue beyond the individual, most immediately and directly through reduced involuntary smoke exposure and tobacco-related poverty for household members. Globally, non-smoking women and children are disproportionately affected by others’ tobacco use.2 3 The provision of effective tobacco use cessation treatment is a necessary component of governments’ human rights obligations,4 yet of the seven WHO Framework Convention on Tobacco Control (FCTC) MPOWER tobacco measures (Monitor, Smoke Free Environments, Cessation Programmes, … ER -