RT Journal Article SR Electronic T1 ‘It has candy. You need to press on it’: young adults’ perceptions of flavoured cigarettes in the Philippines JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP 293 OP 298 DO 10.1136/tobaccocontrol-2019-055524 VO 30 IS 3 A1 Jennifer Brown A1 Meng Zhu A1 Meghan Moran A1 Connie Hoe A1 Ferdie Frejas A1 Joanna E Cohen YR 2021 UL http://tobaccocontrol.bmj.com/content/30/3/293.abstract AB Background The Philippines has a high smoking prevalence and one of the largest tobacco menthol market shares in the world. Flavour capsule cigarettes were introduced to the Philippines in 2013, most of which are menthol flavoured, and their market share is increasing. We explored perceptions of flavoured cigarette packaging among young adult Filipinos.Methods We conducted eight focus groups with 63 young adults ages 18–24 years in Manila in 2019, stratified by gender and smoking status. We conducted a thematic analysis of the transcripts.Results Most participants assessed relative harm of cigarettes based on strength, mainly determined by colour of the packaging. Menthol cigarettes with primarily blue packaging were considered less harmful than menthol cigarettes with primarily green packaging. Many participants considered flavour capsule packs most attractive, compared with non-flavoured and traditional menthol cigarettes, due to the colouring of the packs and expectations regarding taste. Some participants likened the capsules and the taste of flavour capsule cigarettes to candy, and many participants thought flavour capsule cigarettes would most likely be smoked by teenagers or young adults.Conclusions Young adult Filipinos believe that some menthol-flavoured cigarettes are less harmful than other flavoured cigarettes and non-flavoured cigarettes and find flavour capsule cigarettes attractive. A tobacco flavour ban and implementation of plain packaging might help reduce misperceptions of risk and make cigarettes less appealing.No data are available. n/a.