RT Journal Article SR Electronic T1 Tobacco promotion restriction policies on social media JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP tobaccocontrol-2022-057348 DO 10.1136/tc-2022-057348 A1 Grace Kong A1 Linnea Laestadius A1 Julia Vassey A1 Anuja Majmundar A1 Andrea M Stroup A1 Helen I Meissner A1 Ziyad Ben Taleb A1 Tess Boley Cruz A1 Sherry L Emery A1 Dan Romer YR 2022 UL http://tobaccocontrol.bmj.com/content/early/2022/11/03/tc-2022-057348.abstract AB Tobacco promotion is prolific on social media, with each platform setting their own restrictions on tobacco promotion and sales. We evaluated the policies related to tobacco product promotion and sales on 11 sites that are popular with youth in May 2021: Discord, Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Tumblr, Twitch, Twitter and YouTube. Nine of the 11 sites prohibited paid advertising for tobacco products. However, only three of them clearly prohibited sponsored content (ie, social influencers) that promotes tobacco. Six platforms restricted content that sells tobacco products and three tried to prohibit underage access to content that promotes or sells tobacco products. Although most platform policies prohibited paid tobacco advertising, few addressed more novel strategies, such as sponsored/influencer content and few had age-gating to prevent youth access. There is a pressing need to regulate tobacco promotion on social media platforms.