RT Journal Article SR Electronic T1 Perception of heated tobacco products and support for regulations: a cross-sectional study in Hong Kong JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP tobaccocontrol-2022-057401 DO 10.1136/tc-2022-057401 A1 Yongda Socrates Wu A1 Yee Tak Derek Cheung A1 Sai Yin Ho A1 Henry Sau Chai Tong A1 Vienna Wai Yin Lai A1 Tai Hing Lam A1 Man Ping Wang YR 2022 UL http://tobaccocontrol.bmj.com/content/early/2022/11/07/tc-2022-057401.abstract AB Background Hong Kong has proposed banning the sale of heated tobacco products (HTPs). Perceptions of reduced harms and effectiveness for quitting combustible cigarettes (CCs) of HTPs due to their promotions may erode public support for regulations. We assessed the associations between perceptions of HTPs and support for regulations in Hong Kong.Methods In two population-based landline surveys conducted in 2018–2019, 1985 respondents (51.4% male; 22.7% aged 60+ years) reported perceived relative harm of HTPs to CCs and effectiveness for quitting CCs, and support for five HTP regulations (ban on promotion and advertisements, use in smoke-free areas, sales to minors, registration before sale, sale licence) and a total ban on sale. Current and former smokers were oversampled due to low prevalence. Descriptive statistics were weighted to the general population. Associations were analysed, adjusting for sociodemographic characteristics, smoking status and ever HTP use.Results 27.4% (N=515) of respondents perceived HTPs as less harmful, and 18.8% (N=1299) perceived them as effective for quitting CCs. Support was generally high (at least one regulation, 99.1%, N=1959; all five regulations, 66.8%, N=1114; total ban, 63.5%, N=946). Perceptions of reduced harm were associated with lower support for all five regulations (adjusted risk ratio 0.85, 0.75 to 0.96) and a total ban on sale (0.58, 0.51 to 0.66). Results were similar for perceptions of effectiveness for quitting.Conclusions Lower support for HTP regulations and a total ban on sale were associated with perceptions of reduced harm and effectiveness for quitting CCs of HTPs in Hong Kong.