TY - JOUR T1 - Industry tactics in anticipation of strengthened regulation: BIDI Vapor unveils non-characterising BIDI Stick flavours on digital media platforms JF - Tobacco Control JO - Tob Control SP - 121 LP - 123 DO - 10.1136/tobaccocontrol-2021-056502 VL - 32 IS - 1 AU - Ganna Kostygina AU - Jennifer M Kreslake AU - Mateusz Borowiecki AU - Elexis C Kierstead AU - Megan C Diaz AU - Sherry L Emery AU - Barbara Schillo Y1 - 2023/01/01 UR - http://tobaccocontrol.bmj.com/content/32/1/121.abstract N2 - Research reported in this publication was supported by Truth Initiative and by the National Cancer Institute of the National Institutes of Health under Award Number R01CA234082.In January 2020, the US Food and Drug Administration (FDA) issued guidance for the electronic cigarette industry, which resulted in a limited prohibition of flavoured cartridge or ‘pod’-based e-cigarette products but allowed for the sale of other flavoured e-cigarette products.1–3 Flavoured disposable products remain on the market, many of which include characterising flavours such as fruit, mint and candy. Currently, flavoured products (excluding menthol and tobacco) constitute 75% of all disposable e-cigarette sales.4 5 Flavoured tobacco products appeal to youth, and flavours may facilitate initiation and continued use by reducing tobacco harshness and other unpleasant sensory characteristics.6–13 Public health advocates deem the current federal guidance to be insufficient to address flavoured e-cigarette use among youth. Calls are mounting on federal, state and local officials to expand these restrictions to all flavoured e-cigarette devices as well as other tobacco products.14–18 BIDI Vapor, a Florida-based electronic cigarette company, produces the disposable e-cigarette brand BIDI Stick. Since the company’s founding in 2019, BIDI Sticks have been sold in 11 … ER -