Table 2

Examples of younger adult targeted product design features

Design featureApproachDescriptionResults
Source: Industry documents.26, 30–32, 57
Tobacco blendTwo stage blendSeparate blends used at front and back end of the cigaretteAllowed strength in initial puffs, smoothness in later puffs
Puffed tobaccoG13-23Puffed tobacco fillerImproved mouth sensation and throat scratch
HumectantGlystarReplacement for glycerin/ propylene glycolIncreased smoothness
Flavourant“Combination top dressing”Chocolate, vanillin, licorice, and “tobacco enhancer”Significant appeal among 18–24 year old smokers
FilterCarbowaxFilter additiveReduced harshness, mouth sensation, throat dryness, bitterness