Example of keywords searched
| AAA | point of purchase |
| access | point of sale |
| Action Against Access | point-of-purchase |
| advertis* | point-of-sale |
| behavior | pos |
| billboard | prefer* |
| Camel | prevention |
| campaign | pric* |
| candy | |
| cessation | product |
| chew* | Project |
| child* | promot* |
| cigar* | radio |
| college student | research |
| confection | Responsible Living Program |
| consum* | Responsible Retailer Program |
| coupon* | Right Decisions Right Now |
| direct mail* | Salem |
| event sponsorship | sampling |
| first usual brand | select* |
| FUBYAS | self-help display |
| Golden Lights | smok* |
| Harley Davidson | smokeless |
| Helping Youth Decide | starter |
| Helping Youth Say No | stud* |
| incidence | Support the Law - It Works |
| interview | survey* |
| It's the Law | turk |
| Kool | television |
| loyal* | teen* |
| mall | target* |
| market* | t.v. |
| Marlboro | switch* |
| media budget | pop |
| media expen* | vending |
| minor* | Winston |
| movie* | withdrawal |
| new smoker | YA |
| Newport | YAF |
| OOH | YAM |
| out of home | YAS |
| out-of-home | young adult (YA) |
| p.o.p. | younger audience |
| p.o.s. | youth |
| packaging | young smoker |
| peer | young |