Terms associated with young adult marketing
| Term | Meaning | Frequency |
|---|---|---|
| YAM | Young adult male | 22 |
| YAS | Young adult smoker | 30 |
| FUBYAS | First usual brand young adult smoker | 24 |
| Young Adult | 18–24 years old—target market | 661 |
| Young Adult | 18–24 years old—usage behaviour | 79 |