Summary of successful consumer tests
| Company | Date | Product | Results |
|---|---|---|---|
| Source: Industry documents46,48,49,73 | |||
| Philip Morris | 1985 | Commercial/non-coventional blends | “Two models were found to be acceptable to some smoker groups on the complex wide panel” |
| Philip Morris | 1987 | Non-porous paper, modified blend | “The cigarette models appear to be equally acceptable to the smokers in this test.” |
| Brown & Williamson | 1993 | Kool Blend with low porosity paper | One prototype was similar to the control in 11 of 13 subjective attributes |
| RJ Reynolds | 1993 | Camel Lights blends | “The results also indicate that CAMEL LTS 85 smokers have an overall acceptance of blend variation prototypes similar to the control.” |