Table 3

Summary of successful consumer tests

Source: Industry documents46,48,49,73
Philip Morris1985Commercial/non-coventional blends“Two models were found to be acceptable to some smoker groups on the complex wide panel”
Philip Morris1987Non-porous paper, modified blend“The cigarette models appear to be equally acceptable to the smokers in this test.”
Brown & Williamson1993Kool Blend with low porosity paperOne prototype was similar to the control in 11 of 13 subjective attributes
RJ Reynolds1993Camel Lights blends“The results also indicate that CAMEL LTS 85 smokers have an overall acceptance of blend variation prototypes similar to the control.”