Table 4

Respondents’ perceptions of the need for and likelihood of government regulation of THR and conventional tobacco products

QuestionRespondent category (number of respondents)*
All (1473)Researcher/scientists (199)Activists/advocates (338)p Value†National/international (117)State/local (963)P Value†
*Sample sizes include all individuals who selected an answer that placed them in the relevant respondent category. Due to attrition and exclusion of “unsure” and “rather not answer” responses, the number of cases included in each calculation may be smaller.
†χ2 test calculated as a 3×2 table, including the neutral responses (not shown above).
‡Percentages do not add to 100% because neutral responses have not been included in the table.
Regulation of THR products (% answering agree or strongly agree/% disagree or strongly disagree‡)
    Pre-marketing approval of health claims91.3/5.791.2/5.789.9/7.10.84089.5/7.991.8/5.30.532
    Product performance standards87.2/7.884.6/9.386.6/9.00.68287.9/7.588.0/7.60.994
    Pre-marketing approval based on significant reduction in health risk (compared to conventional smoking)88.4/7.984.7/9.788.5/7.70.41881.8/12.788.8/7.50.102
    Post-marketing surveillance, banning products found to cause unacceptable health risks or attract children93.2/4.292.8/4.693.2/4.00.94088.7/5.293.3/3.90.139
    Regulation of marketing techniques90.4/4.989.6/5.791.4/4.90.78286.5/7.290.6/4.60.359
    Excise taxes tied to level of risk to user65.1/16.765.1/18.666.8/14.40.78265.0/17.565.2/17.10.995
Likelihood of Congressional law authorising ⩾1 of these methods of THR regulation within next 5 years (% answering likely/% not likely‡)22.9/54.823.6/55.327.2/51.90.71934.1/43.221.3/55.80.018
Regulation of conventional tobacco products (% answering agree or strongly agree/% disagree or strongly disagree‡)
    Regulation of marketing techniques93.8/4.395.4/3.694.6/3.60.76185.3/8.694.1/4.2<0.001
    Evaluation of safety94.0/4.192.9/4.694.6/3.60.72487.7/8.894.8/3.30.006
    Excise taxes tied to level of risk to user75.2/13.073.4/13.872.5/14.40.97773.4/16.576.3/13.10.621
    Regulation of packaging (including size, design, placement of warning)89.2/5.390.7/5.292.1/4.20.76780.5/9.788.4/5.50.057
    Gradually phase nicotine content of tobacco products down to non-addicting levels77.5/10.165.2/18.381.2/9.1<0.00170.3/12.979.6/9.00.098
Likelihood of Congressional law authorising ⩾1 of these methods of conventional tobacco product regulation within next 5 years (% answering likely/% not likely‡)29.8/49.526.7/57.837.9/43.40.00836.0/46.026.8/51.40.149