Index of search terms and number of documents returned by tobacco company website
| Search terms | Philip Morris | RJ Reynolds | Lorillard | Brown & Williamson | American Tobacco Company | British American Tobacco |
|---|---|---|---|---|---|---|
| *Indicates any combination of letters following the suffix; pbrand indicates the primary brand mentioned; mbrand indicates any brand that was mentioned; Philip Morris and Lorillard websites were searched using combined text field searches; RJ Reynolds was searched using a title field search; BATCo and American Tobacco Company were searched using pack* in the title field and other terms in combined text fields. | ||||||
| pack* | 26822 | 20811 | 6412 | 2754 | 2506 | 933 |
| pack* & research | 5073 | 1583 | 854 | 27 | 127 | 58 |
| pack* & image* | 52 | 42 | 2 | 2 | – | 48 |
| pack* & retail | 451 | 385 | 60 | – | 12 | 16 |
| pack* & innovat* | 92 | 8 | – | – | – | 27 |
| pack* & market research | 2835 | 31 | 435 | – | – | 2 |
| pack* & brand plan | 769 | – | 280 | – | – | 5 |
| pack* & test | 3788 | 1845 | 385 | 235 | 258 | 51 |
| pack* & point of purchase | 1 | 3 | 1 | 2 | – | – |
| pack* & point-of-purchase | 1 | 3 | 1 | 11 | – | – |
| pack* & store | 500 | 233 | 52 | 17 | 32 | 7 |
| pack* & display | 119 | 326 | 133 | 71 | 28 | 11 |
| pack* & brand | 4110 | 432 | 979 | 93 | 33 | 97 |
| pack* & design | 462 | 206 | 51 | 103 | 22 | 95 |
| pack* & focus group | 74 | 21 | 16 | 9 | – | 3 |
| pack* & qualitative | 129 | 241 | 16 | 24 | 2 | 5 |
| pack* & pbrand: Alpine | 308 | |||||
| pack* & pbrand: Marlboro | 3213 | |||||
| pack* & pbrand: Virginia Slims | 2317 | |||||
| pack* & pbrand: Benson & Hedges | 1307 | |||||
| pack* & pbrand: Camel | 8012 | |||||
| pack* & mbrand: Newport | 731 | |||||
| pack* & mbrand: Winston | 22 | |||||
| pack* & mbrand: Harley Davidson | 55 | |||||
| pack* & mbrand: Lucky Strike | 25 | |||||