Table 2

Campaign information

Campaign informationTargetThemesEmotional tone
Overall tobacco control funding 2002 (per capita)Media funding FY 2002TeensAdultGeneral audienceShort termLong termFamilyAddictionDeglamorisationSmoking normsNegative role modelCelebrity appealsTobacco IndustryCigarette chemicalsSecondhand smokeNeutralFearDisgustSadnessAngerHumourHappiness/ pride
National truthsm$0.35$100MXXXXXXX
Think, Don’t Smoke$0.26$75MXXXXXXXX
Tobacco is Whacko$0.04$12.5MXXXXX
Talk, They’ll Listen$0.09$25MXXX
Alabama$0.14XXXXXXXXX
Alaska$5.08XXXXXXXXXXXX
Arizona$8.04$12MXXXXXXXXXX
California$4.17$45MXXXXXXXX
Colorado$3.27XXXXXXXXXXXXXX
Connecticut$0.18XXXXXXX
Delaware$7.47XXXXXXXXX
Florida$2.03$13MXXXXXXXXXX
Georgia$2.77XXXXXX
Hawaii$3.52XXXXXXXXXXXX
Idaho$0.91$500KXXXXXXXXXXXXXXX
Illinois$3.86XXXXXXX
Indiana$5.55XXXXXXXXXX
Iowa$3.26XXXXXXXXXXXXXX
Maine$11.09$4.2MXXXXXXXXXX
Maryland$3.94$4.5MXXXXXXXXXXX
Massachusetts$7.84XXXXXXXXXX
Minnesota$6.16$6.95MXXXXXXXXX
Mississippi$7.33XXXXXXX
Montana$0.57XXXXXX
Nebraska$4.22XXXXXXXXXXXXX
New Hampshire$1.28XXXXXXXXXXXXXX
New Jersey$3.73$6.3MXXXXXXX
New Mexico$2.89XXXXXXXXXX
New York$2.21$22.2MXXXXXXXXX
North Dakota$3.95XXXXXXX
Ohio$1.94XXXXXXXXXX
Oklahoma$0.52XXXXXX
Oregon$3.47XXXXXXXXXX
Pennsylvania$3.44XXXXXX
South Dakota$3.65XXXXXXXX
Texas$0.64XXXXXX
Utah$2.91XXXXXXXXXXX
Vermont$9.38$1MXXXXXXXXX
Washington$3.12$5.3MXXXXXXXXXXXX
West Virginia$3.21XXXXX
Wisconsin$3.00XXXXXXXXXXXXX