Table 3

Unprompted recall and recognition of anti tobacco advertising among smoker and recent quitter respondents

Benchmark May 1997 (n=1192)Follow up 1 Nov 1997 (n=2981)Follow up 2 Nov 1998 (n=1647)Follow up 3 Nov 1999 (n=1612)Follow up 4 Nov 2000 (n=1675)
*Benchmark v FU1, p <0.001.
†Follow up 1 to follow up 4 linear decline, p <0.001.
‡ Benchmark v follow up 4, n.s.
§Benchmark v follow up 4, p <0.001.
¶Follow up 1 to follow up 4, p=n.s.
Seen any health advertising in the past 3 months (% yes)74%82%*81%79%77%† ‡
Unprompted recall of anti tobacco advertising25%46%*42%36%35%†§
Prompted recognition of campaign advertising: (%yes)NA87%87%91%88%¶