Smokefree bar law media framing categories
| Theme | Tobacco industry frame | Health groups frame |
| Economic | Hurts business Decreasing revenues and tips | No negative effects/good for business Usual adjustment period |
| Choice | Smokers' rights Adult choice | Non-smokers' rights Public supports the law |
| Enforcement | Inconsistent/no enforcement | Enforcement is going well/being worked out |
| Government role | Government interference | Government role to protect employees |
| Ventilation | Need to create state standards | No standards would be sufficient |
| Legislation | Bills to repeal or delay law | Attempts to uphold law |
| Tactics | Attack academic/economic studies | Attacking tobacco industry credibility |
| Civil disobedience | Purposefully disobeying law | – |
| Patron habits | Drinking and smoking go together | – |
| Workplace hazards | Employees should accept workplace hazards | Employees should not be subject to workplace hazards |