Proportion of smokers and nonsmokers who had seen the NTC advertisements, agreeing with the statements on the impact of the campaign (national evaluation study)
| In your opinion, are the following statements true or false? | Smokers (102) | Nonsmokers (283) | Total (385) | Difference in % | 95% CI around difference |
|---|---|---|---|---|---|
| This campaign has: | |||||
| Discouraged some friends from smoking | 32% | 36% | 33% | −4% | −15% to 7% |
| Makes smoking seem appealing to some teenagers | 23% | 14% | 16% | 9% | 0% to 18% |
| Led some teenagers I know to quit or try to quit | 59% | 50% | 53% | 9% | −2% to 20% |
| Makes smoking seem less cool and desirable | 84% | 86% | 85% | −2% | −10% to 6% |