Discussions about smoking and health generated in response to the campaign for smokers and nonsmokers who had seen the campaign (national evaluation study)
| Whether campaign caused any discussions about smoking and health? | Smokers (n=101) | Nonsmokers (n=283) | Difference in proportions | 95% CI around difference |
|---|---|---|---|---|
| At home | 36% | 30% | 6% | −5% to 17% |
| In school | 37% | 57% | −20% | −31% to −9% |
| Among friends | 54% | 44% | 10% | −1% to 21% |