Percentage of children who could correctly identify the product type (n = 100)
| Product name | Correctly identified the product type (%) |
|---|---|
| Uncle Toby's (food) | 97 |
| Winfield (cigarettes) | 88 |
| Coca Cola (drink) | 100 |
| Peter Jackson (cigarettes) | 87 |
| Mars (food) | 99 |
| Colgate (other) | 98 |
| Milo (drink) | 99 |
| Holiday (cigarettes) | 81 |
| McDonalds (food) | 98 |
| Benson & Hedges (cigarettes) | 83 |
| Cadbury (food) | 98 |
| Nike (other) | 99 |