Table 1

Characteristics of subjects

Survey/date (2000)The InsiderErin Brockovich
Pre-film/ Jan 27–Feb 1Post-film/ Feb 1–March 8Pre-film/ April 13–15Post-film/ April 18-May 22
Total sample (n)182154141112
Sex1-150
 Male52%49%33%30%
 Female48%51%67%70%
Age in years1-151
 15–194%4%15%17%
 20–2421%19%21%20%
 25–2925%24%19%18%
 30–3928%29%21%22%
 40–4910%12%15%16%
 50–595%5%5%3.5%
 60+7%7%4%3.5%
Highest education level NS
 Primary0%0%1%2%
 Some high school3%3%4%4%
 School certificate7%8%8%9%
 All secondary school21%20%21%21%
 Trade certificate or diploma13%16%13%13%
 University or college degree56%53%53%51%
Smoking status NS
 Heavy smoker6%7%7%6%
 Light smoker6%6%10%7%
 Occasional smoker9%9%7%9%
 Ex-smoker13%13%6%5%
 Non-smoker66%65%70%73%

  • NS, non-significant effect for demographic variable between film conditions, p > 0.05.

  • ↵1-150 Significant difference in sex distribution between two film conditions, p < 0.01.

  • ↵1-151 Significant difference in age distribution between two film conditions, p < 0.05.