Mean level of disagreement (1 = strongly agree, 5 = strongly disagree) with statements about tobacco companies aand other industries for subjects who saw The Insider and Erin Brockovich
| Statement |
The Insider Mean (SD) n=154 |
Erin Brockovich Mean (SD) n=107 |
| (a) Tobacco companies have freely provided information on the health risks of smoking | 3.91 (1.17) | 3.32 (1.24) |
| (b) Tobacco companies make a positive contribution to the community through sponsorship of sport and cultural activities | 3.83 (1.15) | 3.47 (1.16) |
| (c) Commercial news media gives accurate information on current affairs | 3.30 (1.14) | 3.24 (1.20) |
| (d) Tobacco companies have every right to sell their products while they are legal | 2.41 (1.01) | 2.32 (0.85) |
| (e) Tobacco companies behave in socially irresponsible ways | 1.99 (1.05) | 2.09 (0.94) |
| (f) When big companies are involved, news media aren't always free to present things as they are | 1.89 (0.81) | 2.20 (0.83) |
| (g) Tobacco companies distort the truth about smoking so more people smoke | 1.84 (0.92) | 2.34 (0.98) |
| (h) Tobacco companies will stop at nothing to sell their products | 1.82 (0.88) | 2.17 (1.01) |
| (i) There should be greater penalties for companies whose products cause sickness or death | 1.62 (0.80) | 1.75 (0.87) |